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Cirque Du Soleil

Client

Cirque Du Soleil

Country

Hong Kong

Industry

Events & Entertainment

Scope

Advertising design & direction, Photoshop editing & retouching, Digital marketing material design & coordination

Bringing a brand with a game-changing vision to market.

The Dope Ones is an HK and LA based music label positioned to provide global opportunities in music for artists and their fans alike - all through the power of web3.

We were brought on to this project as the lead creative agency to build and launch the brand from the ground up.

The Results and Impact

Branding

  • Launch of a striking and modern visual identity with a nostalgic twist and a head nod to the golden age of hip hop.
  • Curating 7 music events culminating in over 14,000 attendees and giving the stage to local 60+ musicians.

Website

  • Website traffic: +120%
  • Site load speed: 1.7s
  • Custom coded built on JavaScript React framework. 
  • Fully Responsive,  21 page, modern, vertical slider designed website.
  • 12 weeks site design and build.
  • SEO performance: 90/100

Social Media Content

  • IG follower growth: +1658.5%
  • IG post Engagement: +32.4%
  • IG organic reach: >289,302
  • X (Twitter) follower growth: +7900%
  • X post engagement rate: 10.26% against industry average of 3.15%
  • X organic impressions: 18,500+

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