The Dope Ones

Client

The Dope Ones

Country

Los Angeles, Hong Kong

Industry

Music & Entertainment

Scope

Website Design & Development, Brand Identity, Brand Strategy, Brand Guidelines, Videography, Photography, Event Curation

Bringing a brand to market with a game-changing website.

The Dope Ones is an HK based music label positioned to provide global opportunities in music for artists and their fans alike - all through the power of web3.

We were brought on to this project as the lead creative agency to build, launch, and promote the entire brand from the ground up. We’re talking branding, website, videography, photography, multimedia graphics, social media, and event space curation - a full service package.

The Results and Impact

Branding

  • Launch of a striking and modern visual identity with a nostalgic twist and a head nod to the golden age of hip hop.
  • Curating 7 music events culminating in over 14,000 attendees and giving the stage to local 60+ musicians.

Website

  • Website traffic: +120%
  • Site load speed: 1.7s
  • Custom coded built on JavaScript React framework. 
  • Fully Responsive,  21 page, modern, vertical slider designed website.
  • 12 weeks site design and build.
  • SEO performance: 90/100

Social Media Content

  • IG follower growth: +1658.5%
  • IG post Engagement: +32.4%
  • IG organic reach: >289,302
  • X (Twitter) follower growth: +7900%
  • X post engagement rate: 10.26% against industry average of 3.15%
  • X organic impressions: 18,500+
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